About Us

Allure Group Ltd, established in 2015 and headquartered in Nairobi, is a dynamic company specializing in general logistics, marketing, branding, communications, and software reselling. With years of expertise, the company has become a reliable partner for businesses seeking to enhance their market presence and achieve measurable growth. Allure Group is dedicated to delivering performance-oriented and scalable solutions, leveraging innovative strategies to execute impactful online and offline media campaigns. By helping clients scale their operations and penetrate new markets, the company plays a pivotal role in driving business success.

At the heart of Allure Group’s mission is the commitment to empower businesses with cutting-edge branding, marketing, and customer relationship management (CRM) solutions. By fostering strong connections between brands and their target audiences, the company enables sustainable growth and unparalleled customer experiences. Allure Group prioritizes creating innovative and customized strategies, ensuring that each client’s unique needs are met with precision and excellence.

Vision

To empower businesses with innovative branding, marketing, and CRM solutions, helping them build strong connections with their target audience, achieve sustainable growth, and create exceptional customer experiences.

Mission

To be the trusted partner of choice for businesses seeking to establish impactful brands, execute effective marketing strategies, and harness the power of CRM technology, driving their success in a dynamic and digital world.

Core Values

Excellence

Collaboration

Customer-Centricity

Continuous Learning

Our Team

Fredrick Kirui Kurgat MBA - STRATEGIC MANAGEMENT
Chair and Chief Business Officer.

Fredrick Kirui is a seasoned business development and sales strategist with over 15 years of experience in the media and advertising industry. He has held leadership roles at prominent organizations such as Nation Media Group and Standard Media Group, where he successfully spearheaded growth initiatives and built strong client relationships. His expertise spans digital marketing, e-commerce, communications, advertising and strategic partnerships. With a focus on driving revenue growth and fostering innovation, Mr.Kirui has a proven track record of delivering results. Mr.Kirui is a MBA holder from Strathmore Business School – Strategic Management and is currently pursuing a PHD in Management.

As the founding chair of Allure Group Limited, he has an unrivaled perceptive intelligence skill set with an all-around 360-degree overview of most organizational challenges.

Caroline Wanjiku Gacheru - Kirui (MSC PROJECT MANAGEMENT)
Co-Founder & Managing Partner : Projects & Media

Caroline Gacheru is a highly creative and results-driven professional with 15 years of experience in overseeing and delivering successful projects in the Advertising Industry. Adept at managing cross-functional teams, developing strategic project plans, and ensuring projects are completed on time and within budget. Proven track record of driving innovation and implementing media and creative led solutions to meet client and business objectives.

Theo Mwangi
Head of Digital Operations

Theo is a techpreneur uses tech solve problems and create value and opportunities for communities. In advertising and marketing, he helps fuse influencers and brands to build seamless engagements that result in wins for all parties.