Case Study

Elevating Brand Visibility with OOH & DOOH Advertising Across East Africa

Client: ShowMax

The Challenge

With brand competition intensifying across East Africa, four major brands entrusted Allure Group to craft high-impact Out-of-Home (OOH) and Digital Out-of-Home (DOOH) campaigns.

objective

Maximize visibility across Kenya and Tanzania while delivering measurable returns on marketing investment.

Our Solution

At Allure Group, we activated a strategic, cross-border media buying plan that included:

  • Booking over 60+ premium outdoor and digital sites in Nairobi, Mombasa, Kisumu, Nakuru, Dar es Salaam, and Arusha.
  • Leveraging real-time audience data to optimize site selections based on footfall, traffic flow, and engagement patterns.
  • Seamless execution — from vendor negotiations to compliance, creative deployment, and live campaign monitoring.
  • Layered approach — integrating OOH and DOOH activations with social and digital media campaigns for amplified reach.
Impact Highlights
  • 45M+ Impressions Generated across Kenya and Tanzania.
  • 4 Leading Regional Brands supported (FMCG, Financial Services, and Tech sectors).
  • 60+ Prime Locations Secured — including highways, malls, airports, and major transit hubs.
  • 100% Client Renewal Rate — driven by strong campaign performance and strategic delivery.
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Why It Matters

Our OOH and DOOH media buying expertise turns everyday journeys into unforgettable brand moments.

Through smart site targeting, bold creative placement, and seamless execution, Allure Group helps brands own the streets and digital screens — ensuring maximum consumer attention where it matters most.

The Allure Group Difference
Deep market intelligence across East Africa.
Strong vendor relationships securing best-in-class media spots.
Data-driven, ROI-focused buying strategies.
End-to-end campaign management for complete peace of mind.