Case Study

Shika Showmax Campaign

Client: ShowMax

Duration

3 months

objective

Amplify Showmax's sports content offering and drive engagement among football fans in East Africa.

Strategy
  • Partnered with sports-focused influencers on X (Twitter)
  • Used culturally relevant banter and game-day commentary
  • Leveraged viral, relatable content to spark conversations
  • Integrated organic and influencer-led tweets using #ShikaShowmax
Key Results
  • #1 Trending in Kenya 
  • 📊 155M Impressions 
  • 👥 27M+ Accounts Reached
  • 📈 Net Sentiment Score: 3.98 (Strongly Positive)
  • 🎯 67% Male Audience, mainly football fans, journalists, and creatives
  • 💬 Dominant emotions: Joy, Excitement, Banter
X Screenshot 1
X Screenshot 2
Highlights
  • Viral success due to the relatability and emotional pull of sports content
  • Influencer posts seamlessly tied Showmax into trending football convos
  • Successfully positioned Showmax as a legal, stress-free alternative to illegal streaming

“The #ShikaShowmax campaign stands out as one of our most successful initiatives on X, driven by timely football conversations and impactful influencer collaborations — expertly executed by Allure Group Limited.“

Lydia Naba, Influencer Manager, Saracen Media